Beta

Inspiration concurrent, generation creas IA, diffusion, perf.

The ads hub. Discover competitor creatives, generate yours via AI, launch campaigns, track perf. 11 slices planned, slice 1 shipped.

What it does for you

Ads replaces the sprawl between Meta Ads Manager, AdEspresso, Foreplay, Canva. You centralize: inspiration (ads running at your competitors), AI generation (visuals and copy), launch (Meta, LinkedIn Ads), perf (CPM, CPL, ROAS).
The full plan has 11 slices. Slice 1 (foundation) shipped 2026-05-12: schemas for swipes, brand kit, voice, briefs, creatives, advertisers, audiences, agency, alert channels, approval, attribution, campaigns, capi, experiments, funnel strategy, integrations, personas, reports, rules, settings, templates, visuals.
The core idea: stop running ads in Meta Manager. Move everything into Kernel for one place to inspire, generate, launch, measure.

How it works

Browse ads running at competitors (Meta Ad Library). Save into /ads/swipes. Tag by theme, by angle.

Logos, colors, fonts, voice. Source of truth for every generation. Resolved from the current workspace.

You give a brief (ICP, message, format), the engine produces visuals and copy. You refine, you approve.

Direct push to Meta Ads (CAPI wired for tracking) and LinkedIn Ads. Budget, audience, schedule.

Audience builder: lookalike on Counsel customers, custom on CRM contacts, auto-exclude existing customers.

Unified dashboard: CPM, CPL, ROAS by campaign, creative, audience. Alerts via channels (Slack, email).

Weekly automated reports. AI recommendations: "pause this creative, scale that one".

crm Audiences batie sur les contacts CRMcounsel Exclusion automatique des deja-clientstheme Brand kit partage avec le theme engine

Free plan, no card. Test the module in real conditions.