Forms

La primitive de capture de leads, type Typeform.

Build multi-step forms, publish them on a public URL, and every submission becomes a contact in your CRM.

What it does for you

Forms is the unified capture primitive. Webinar signup, pre-qualification, NPS survey, feedback, you compose the form in /forms and serve it on /f/[slug], a full-screen, keyboard-first experience.

Each field has a type (text, choice, email, phone, GDPR consent). When an email is captured, the submission is automatically linked to an existing contact or creates a new one. No double entry.

Start from a ready-made template (webinar, NPS, pre-qualification, feedback) or a blank page. Conditional logic and scoring qualify leads before the first call even happens.

How it works

Multi-step builder

Drag your fields, order them, set the required ones. Eight field types cover most capture needs.

Short text, long text, phone, email
Single choice, multiple choice, dropdown
GDPR consent with a custom label
An "Other" free-text escape hatch

/forms/[id]/edit

Fields

Preview

Name

Budget

Message

Preview is disabled, nothing is submitted.

Click a field to spot it in the preview, then add the condition.

Public /f/[slug] render

The published form is served on a public URL, one step per screen, keyboard navigation. Preview token to test before publishing. Configurable success screen or redirect.

Automatic contact merge

The submission goes through a SECURITY DEFINER RPC that rate-limits, dedupes and links to a contact via email. The anti-bot honeypot and UTM/tracked-session attribution are handled server-side.

Funnel and stats

Views, submissions, completion rate per form. You see where people drop off. Submissions from the last 7 days surface first.

Templates and scoring

Four starter templates. Scoring assigns points per answer and qualifies the lead above a threshold, with a dedicated redirect for qualified leads.